Tufte Wear was founded by Olaf Tufte, an all-round good guy and Olympic champion from Vestfold, Norway. With a mantra of “It’s always possible to get better” he started making super soft boxer briefs for the hard-working man. We’ve come a long way since that, but the mantra remains the same. It drives all aspects of our work. We aim to always deliver you the most comfortable clothes possible, produced in the most sustainable way we know. It's hard work, but it feels good. And so do our clothes. WORK HARD. FEEL GOOD. ™