Our Mission: 'REDCO Auto Group is a service company in which people matter. We aspire to be the best in the eyes of our customers, competitors, employees and stakeholders, to fulfill and exceed our objectives and have a bit of fun along the way.' REDCO Auto Holdings Limited, known as REDCO, was incorporated in 2010 as the holding company for three subsidiary companies: 1. Honda Distributors 2. M50 Retail 3. Pilsen Auto The subsidiary companies have purely sales functions, which are supported by the shared resources of REDCO. The shared resources include Finance, Technical, Marketing and HR. REDCO has a team of highly skilled professionals, in areas such as Sales (Equipment & Parts) , Service, Aftersales, Warranty, Customer Service, Marketing, Accounts, Product Planning and Logistics. REDCO achieved Gold standard at the 2016 Deloitte Best Managed Companies Awards. This is REDCO's sixth year to win the award. The award promotes and recognises excellence in Irish owned and managed companies. It is the only award scheme in Ireland that considers a business’ performance from every perspective and evaluates the calibre of their management abilities and practices.