LucidMedia (www.lucidmedia.com) is a demand-side platform (DSP) for display advertising management and targeting that delivers optimized, direct response and brand advertising campaigns to advertisers and their interactive agencies. LucidMedia DSP™ with ClickSense® page-level analysis and intelligent real-time bidding (RTB) is available via self-service or as a managed service. The LucidMedia platform employs an easy-to-use and secure interface to deliver proprietary campaign optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, universal frequency capping (UFC), and reach into 95% of the online population. Founded in 1999, LucidMedia processes 25 billion ad impressions every month for hundreds of major brand advertisers.