Conversion Path is specialized in paid search for retailers. Our key point of differentiation is our proprietary methodology for Product Listing Ads (Google Shopping). On average our PLA program drives 9X the sales with 2X the ROI over other professionally managed, mass market PLA methodologies. Google Shopping is Google's largest source of paid new customer acquisition traffic. Specialty retailers work with Conversion Path to obtain a significant competitive advantage over their competition in PLAs. We have the team, process, technology, and expertise that allow our clients to win at PLAs. See if your company is a fit for our program by visiting our website.