Zap! is a digital taxi-top advertising channel which plays ads in a geo-targeted and daily-parted manner, publishing the right message to the right audience in the right time and place. Our taxis play dedicated advertisements in each region in the city and each time zone of day. For example if you are advertising to young audience, we play your ads around the universities during daytime. Advertisers pay for the active duration that their ads are shown on the screens. Therefore advertising budgets can be used up to %100 effectively to reach the target. We are the main technology supplier and we also run the media channel in Turkey.