Vision: Our vision is to create a legacy of work, which successfully responds to the physical, economical and diverse requirements of each client and at the same time offer a unique creative rewarding design solution. Mission: 1. Provide a great friendly work environment. 2. Maintain a diverse work team to enrich the work environment with valuable input which will contribute to the progress of the practice. 3. Apply the highest standards of excellence and exceeding our client’s expectations. 4. Develop enthusiastically satisfied clients all of the time. 5. Contribute positively to our communities and our environment. 6. Recognize that profitability is essential to our future success. Values: 1. Integrity: we will maintain high standards of professionalism and ethics in our conduct. 2. Leadership: the partners will lead in design, technical matters, and professional conduct. 3. Fulfillment: we want a working environment that is exciting, positive, challenging, and encouraging for all members. 4. Design Quality: we want to produce consistent, high quality design in which all members of the firm share in the responsibility. 5. Research and Innovation: ideas are the basic of good design therefore constant research and questioning of status quo are necessary for a firm that is forward looking. 6. Passion: we are passionate about our profession, and therefore will be very committed to our work. Goals: 1. Maintain a profit goal at 15% of net revenues. 2. Develop the highest reputation for unique cultural design in the city within a 5 year period. 3. Increase our revenues by 25% in a 3 year period.