As of November 14, 2022, CU Direct has rebranded as Origence. This corporate change to Origence aligns with our vision to create the ultimate origination experience and signals a new era for our company. Read the full details in our press release. Origence, as a credit union service organization (CUSO), provides financial technology solutions that help credit unions increase loan volume, improve process efficiency, grow accounts, and create the ultimate member experience.