Founded in 2005, The World Brands Foundation (TWBF), formerly known as Asia Pacific Brands Foundation (APBF), identifies and develops outstanding brands on an international platform. The BrandLaureate Awards, an international brands and branding award, was conceptualised to encourage brands to achieve greater brand excellence and leadership. To date, the TWBF has recognised and awarded across 80 countries, 500 international leading brand personalities such as Nelson Mandela, Hillary Clinton and Sir Richard Branson, great Australians like Gina Rinehart, Greg Norman and Olivia Newton-John; as well as 1,500 brands across the globe, such as Nike, Samsung and Manchester United. The World Brands Foundation 200901001746 (844673-X)