The Government of Punjab, through its Energy Department, has established the Punjab Energy Efficiency and Conservation Agency (PEECA) for monitoring, implementing policies, regulations, running behavioural change, public awareness programs and training of energy management professionals. We work as designated agency under NEECA Act 2016 to create an environment which is conducive for the transformation of our society from an energy wasting to an energy efficient and conserving one. Simultaneously, to divert the market towards energy efficient solutions and to mitigate the existing inefficiencies in the system, market would be triggered through various energy efficiency and conservation initiatives by the Government of Punjab that would concurrently address the legal/policy/regulatory/financial/market issues to pave way for the private sector to mature and subsequently take the lead.