Nextrue Investments is a family-owned group in many respects it has a family spirit. From the many people who have been with us for 10 years or more, to the most recently recruited, all share a common ethos of co-operation in pursuit of a single entrepreneurial vision. Our strategic emphasis is on identifying optimal opportunities to invest and realize value from underperforming or undervalued assets worldwide. We work with many of the world’s leading corporations. Our operational methods match the international standards of our partners. we recognize that different industries have different needs. So each business unit brings specialized industry expertise to the table. All have a wealth of local market knowledge. Nextrue Investments’ business units have partnerships with a wide range of global partners and renowned international brands. Our aim is to identify those that are among the leaders of their respective categories, and to take them forward by adding value at every stage of the relationship, consistently identifying opportunities for growth. “We believe the best approach to success is to support the management of our companies as partners and to work continuously alongside management to identify and create value through a variety of growth strategies, operational improvements and capital structure enhancements. Additionally, our strategy is not limited by traditional private equity time horizons, which enables Nextrue to maintain long term partnerships and greater capital flexibility.”