Universal Music Group is the global music leader with strong market positions in recorded music, music publishing, and merchandising. It is the world's leading music company with wholly owned record operations and licensees in more than 60 territories amongst which the Middle East & North Africa represented by its main office established in Dubai, United Arab Emirates in 2010 to further develop its repertoire through endorsing unique Arabic talents as well as well-established stars in the region. The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG's music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist- and music-branded products via multiple sales point such as fashion retail, live performances, and the internet.