SPORTARENA has been established in recent years as the largest online sports e-shop in Greece with strengthened position and collaboration between related enterprises that wish to exploit the possibilities of online commerce to offer or promote specific marketing activities of their company. Strategic agreements have been signed within the last three years to top customer database and sales. Major deals include the one with Olympiacos CFP to operate the official Olympiacos FC e-shop on www.redstore.gr and with NovaSportFM to provide and operate the e-shop of the no.1 sports media in Greece and Cyprus.