Ruby Cup by Ruby Life ltd. is a social business founded in 2011. Ruby Life creates healthy and sustainable period care products. The original Ruby Cup - a menstrual cup - comes with a buy one, donate one scheme: with every purchase, Ruby Life donates a menstrual cup to communities facing period poverty, driving valuable social change all over the world. Ruby Cup is a healthier, more sustainable, cost-effective and eco-friendly alternative to pads and tampons. Made from 100% soft, medical grade silicone, our menstrual cup is safe, comfortable, hygienic, and entirely vegan and cruelty free. The product is linked to an ongoing social mission in developing countries that aims to tackle the restrictions and overcome the barriers that menstruating people, women and girls often face. Lack of available and affordable menstrual products can present a monthly struggle for young girls, subsequently they are absent from school, and missing education opportunities. Through tying global sales to menstrual cup donations, Ruby Cup endeavor to improve menstrual hygiene for women and girls, making a positive change to education, gender equality and the future potential of young women.