Made for women by women. We realised that 9 out of 10 of the top period brands in our country were founded and led by men. As women who understand menstruation, we knew we could make a product that is more comfortable, more sustainable and much safer for women. And when we realised how much plastic waste is enterring our landfills because of single use pads, we knew it was time to start something to combat this problem. That's how NewKind was born.