Advanced Focus was founded in 2002 by Todd Biederman. Todd had an uncompromising vision for the company based on his long-standing passion for qualitative marketing research (which began in 1989), and he was dedicated to building a national recruiting company that would deliver on its promise to provide exemplary data collection services. Through our diligent commitment to the Marketing Research Profession, Advanced Focus has become not only the qualitative research facility and data collection specialists for the New York metropolitan area but also a national recruiting house. We believe that in order to produce the most worthwhile qualitative and quantitative solutions, all hands on deck must possess an attitude that includes passion, dedication, professionalism, creativity, and innovation. Advanced Focus is proud to be a trusted member of our client’s team, and, similarly to Vidal Sassoon’s belief, we understand that “if you don’t look good, we don’t look good.” We vow to continually look beyond the obvious and to remain relevant whether it’s the environment and technology offered at our facilities, the local or national nature of recruiting for each unique project, or simply how we communicate. We are constantly adjusting to the ever-changing needs of the marketing research world, while always keeping true to our original vision of providing marketing research services that exceed expectations.