Medavita, founded in 1963 and with its headquarters in Milan, is a family joint-stock company and the leading Italian brand for haircare treatments. The Company’s mission is to develop, manufacture and commercialise top-quality professional cosmetics for the beauty of hair. With more than 50 years’ experience in this industry, Medavita maintains its steadfast vocation of providing the best service by offering a wide range of products that meet the most demanding needs created by the far-reaching cosmetics world of today.