The Esports Business Network (EBN) is a group of companies with the vision of uniting the world of gaming and esports with brands globally. With their unique understanding of the industry, EBN has created a media and marketing ecosystem that will serve as the ultimate industry playbook for brands looking to enter the world of esports. This one-stop esports marketing solutions group of companies will offer a wide variety of industry-specific marketing services from content production and distribution, talent management, campaign and brand strategy and development, event organization, implementation and execution, sponsorships and partnerships drives and more. The merger of Orange Internet Shop and The Gaming Company (along with their subsidiaries) to form the Esports Business Network (EBN) brings with it 17 years of marketing and esports experience as well as an in-depth relevant consumer database to help brands understand the esports consumer. This is the biggest esports merger to happen in Southeast Asia in the industry. The Orange Internet Shop is the largest owner of esports cafés in Malaysia, operating 33 wholly-owned outlets. They run the online esports e-commerce business, Orange2U, in addition to owning Orange Esports, an esports powerhouse that sponsors and trains competitive gaming teams.