We at Naubahar Bottling Company are the largest manufacturer and distributor of Pepsi Cola soft drinks in Pakistan. Corporate objective of Naubahar Bottling Company is to continue to build a strong company which provides value to its all stakeholders. Company will accomplish this mission through its commitment to the following four key components. CONSUMER FOCUS •NBC's focus CPQ (Consumer Perception of Quality) •Benchmarking •Up-gradation of Quality Measurement System •Sensory & Appearance Testing