The South African Rooibos Council is an independent organization, responsibly promoting rooibos and its attributes to the consumer and protecting the interests of the rooibos consumer and SARC stakeholders supported by effected research and communication. VISION The South African Rooibos Council is an independent organization, responsibly promoting rooibos and its attributes to the consumer and protecting the interests of the rooibos consumer and SARC stakeholders supported by effected research and communication. MISSION SARC will use available resources to effectively and efficiently promote, grow and protect the rooibos industry of South Africa for its stakeholders, locally and internationally SARC will support appropriate research and communication to promote the benefits of Rooibos SARC will respond to threats and crises in the rooibos industry for its stakeholders and to protect the interest of consumers SARC will disseminate relevant information to enable consistent product quality and adequate supply The Rooibos Council is managed by a Board of Directors elected from and by its members to represent the various stakeholders in the Rooibos value chain. ROOIBOS COUNCIL BOARD MEMBERS: Martin Bergh - Core function and membership Adele du Toit - Marketing and promotion Dawie de Villiers - Compliance, legal and GI Joe Swart - Research Déan Nigrini - Finance Nicie Vorster Corporate communication