Genena Group is one of the leading real estate development and management companies in Egypt, and among the pioneering founders of commercial development in the region. Founded in 1912, the company provides unique and exclusive real estate and touristic projects, all built in accordance with the most sophisticated international standards in design and quality. Genena Group has helped revolutionize the leisure and shopping habits of millions of people across the country. Since its inauguration and regional expansions are in-line as part of Genena Group’s ambitious growth strategy. Genena Group is abreast with the increasing sophistication and complexity of the real estate market. This market is in need of property owners, developers, investors and management that are competent and can adapt to the highest standards of service, making sure to maintain the quality and integrity of the properties and the clientele. Genena Group aims at providing end-users with unique experiences within immaculate and multipurpose properties that offer accommodation, administrative, leisure, restaurants, shopping and entertainment, all merged into a single fully-integrated environment. Our Vision: Genena Group aspires to become among the most valued real estate development and management companies in the region. The company aims to create a benchmark in the field by developing projects that are in accordance with the highest international standards of quality and innovation. Our Mission: Genena Group aims to flourish in today’s competitive atmosphere and to expand into the region & beyond. The company envisages achieving this goal by providing and maintaining an unparalleled level of quality, and by constantly presenting innovative and state-of-the-art real estate solutions to the market. Our Projects: Genena Mall Nasr City Genena Mall Park Nasr City Genena City Sharm Trivium Business Complex Trivium Square Genena Mokattam Genena Heliopolis