Best friends and co-founders, Tal Winter and Kate Cutler started bkr in 2011 with the belief that inner and outer beauty were connected. Their product was the clean, addictive, cult favorite bkr bottle and their concept was Beauty 101: drinking water is the foundation for soft, dewy, pretty skin–and wtf­–hydrating shouldn’t be so hard. Fast forward to a couple years later. Confident they had solved the hydrating-is-hard problem, they were annoyed that they still had dry lips–despite being two of the most hydrated people on earth who owned every lip product in existence. They decided to do the thing they were inspired to do: create the hydrating, holy grail, omg, cosmetic soulmate of lip balms themselves. The critically lauded Paris Water Balm is that holy grail lip balm. The balm furthers bkr’s commitment to holistic hydration, clean beauty and wellness. With the introduction of Kiss Kits and their rapid rise to cult status, bkr is well on its way to establishing itself as your hydration everything and the ultimate destination for people who know to start inside for a pretty outside.