Our Background We love the patterns of Palestine, and the broader Arab world, and think that high-quality, long-lasting socks are a perfect fit (pun intended) to spread these patterns worldwide. Nowadays more than ever, socks have become an item of fashion expression, and each pair makes a bold statement of Palestinian artistry and entrepreneurship to the communities across the world. Our Mission 1 - To provide high quality, beautiful socks that evoke and honor the culture of Palestine and the Arab world 2 - To use our proceeds to positive effects through the business and individuals we partner with, as well by supporting entrepreneurial growth in Palestine and across the Middle Easy 3 - To build a sustainable business model on the skills and talents of, and collaboration between those in the Arab diaspora and those living in the homeland.