Sharjah Broadcasting Authority (SBA), a government organisation dedicated to developing the media industry in the Emirate of Sharjah, was established by Emiri Decree No.25 of 2009. SMC aims to develop national media cadres capable of keeping abreast with requirements for development by utilising the best expertise and successful experience of public and private media institutions in coordination with relevant bodies. It also aims to reinforce the media’s role in family building and maintaining family cohesion, and to develop media performance on the grounds of professionalism, excellence, creativity, responsible freedom, and abidance by professional ethics without harming others’ rights. SMC furthermore aims to enhance competitiveness of media in the Emirate with other media, as well as with other disciplines associated with the corporation’s activities, or any assignments it is entrusted with by His Highness the Ruler of Sharjah.