What if you wanted to really move the needle on health? For a start you’d have to recognise that telling the consumer to change hasn’t worked and it is unlikely it ever really will. They eat a lot of junk. Everyone does. It’s completely normal and rather a large part of living in the 21st century. What you need to do is take the junk out of the junk. A lot of it That’s what Believe in Science does We’ve made a doughnut with 150 calories That’s the same as a slice of buttered toast Unbelievable Wait till you taste it. Makes you think what might be possible