A unified voice of advertisers; advocating and safeguarding their common interests and ensuring ethical and responsible practices in pursuit of excellence in the field of advertising. Our objectives: “To promote the value of advertising” “Play a role of self-regulatory body” “Defend and stand for the legitimate rights of advertisers ensuring freedom of ethical and responsible advertising and all other commercial communication” “Strive for excellence in advertising” “Optimize advertising communications” “Building bridges: Peers who have all to gain in talking to each other”