Founded in 1948, Amar Ujala is one of India’s leading Hindi newspapers with 22 editions in 179 districts in 6 states and 2 union territories. With a total daily readership of 4.70 crore (Source: IRS2019Q2, TR), making it one of the most widely read broadsheet newspapers in India with a circulation base of 26.75 lakh copies (1.79 lakh copies of variant included) (Source: ABC January-June 2019) (RNI figures for Lucknow and Kanpur included). The geography of Amar Ujala covers North India, including Uttar Pradesh, Uttarakhand, Himachal Pradesh, Jammu and Kashmir, Haryana, Chandigarh, Punjab, and Delhi NCR. Post-independence, India saw a clear dominance of British-established English dailies. Amar Ujala was founded with an objective of promoting social awakening and introducing a feeling of responsibility among the citizens of a recently independent India, heading towards building a new India. Amar Ujala has now entered its 75th year since inception and has constantly contributed towards nation-building through a bold, unbiased, and trust-based news reporting. The strength of Amar Ujala lies in its consistent and superior editorial coverage, with a clear focus on a variety of local issues in our 179 districts of operation, as well as issues of state, national, and international prerogatives. Amar Ujala Web Services has its focus on quality content, videos, ground-stories, and the assurance of credible news. Amarujala.com and the app have a reach of over 50+ million unique worldwide visitors and more than 150 million video views per month. It has an active social media presence, with over 8 million Facebook followers, 3 million YouTube subscribers, 957K Instagram followers and, 1.5 million Twitter followers. AUW offers Amar Ujala mobile app in the Hindi language for both Android and Apple users to make it easier for the audience to consume the content.