udaan was founded in 2016 with a vision to transform the trade ecosystem and empower small businesses by leveraging technology. As India's largest eB2B platform with about 70% market share in India, udaan operates across diverse categories including FMCG, Staples, Fruits & Vegetables, and Pharma. With an extensive network of retailers nationwide, thousands of suppliers, and leading national and regional brands on the platform, udaan enables efficient supply chain and logistics operations driven by technology and focused on B2B trade. udaan also enables financial products & services to small businesses, manufacturers, and retailers through udaanCapital - a fintech focused on addressing the working capital requirements. udaan is headquartered in Bengaluru with offices in all metros and major cities across India.