We're a one-of-a-kind specialty store with a smart collection of hand-picked, expert-tested, certifiably fun ways to build better brains. Our products are designed to let you roll up your sleeves and get a little brainy while you play games, solve puzzles, try out gadgets and flip through books to find the right products for you and your favorite brains. Our team is chock-full of smart, outgoing people who are passionate about learning new things and creating a fun, interactive environment where customers can reach their brain's fullest potential.