channels is the sales and distribution arm of stc group, and one of the leading telecom distribution companies in the Middle East with operations in Saudi Arabia, Bahrain and Oman. Established as a partner of choice for Telecom companies, channels enable connectivity with customers and reaches out to markets with a dynamic range of services and products. channels is making headway in the domain of communication innovation through its streamlined distribution platforms: Retail, Digital, Modern Trade, Direct 2 Consumer, Mobile Shops, Enterprise, Traditional Trade and Hajj & Umrah. Deploying cutting-edge digital solutions, channels aims to drive innovation while keeping up with the rapidly evolving industry through its diversified capabilities such as dal, pulse, maydani, qwik, reach, assure, and serve+ alongside a wide range of digital solutions and myStore.com.sa Ecommerce platform. channels is currently the fastest growing telecommunication network in the Middle East, having surpassed over 25,000 Points of Sale regionally and Electronic Voucher Terminal Points, 4,000 Check Out Counters, 25 Distribution branches and more.