Since 1961,Al Seer has grown from its origins to become a leading distributor in the UAE and Oman. We cover a broad range of product categories and sales channels providing distribution services in the region. Our highly skilled and specialized sales force have an in depth understanding of channel and customer needs whose main objective is to work with customers to develop tailor made business solutions to maximize growth and deliver mutually beneficial business results. A wide portfolio of strong brands results in Al Seer being able to deliver significant value to our customers. We look to build a win-win relationship with our customers by understanding needs and alignment of objectives.ith a large portfolio of world class brands that enjoy strong shopper demand.