Everybody loves home-cooked food, however, where’s the time to toil in the kitchen when life beckons in the fast lane! iD Fresh Food is your professional assistant in the kitchen, helping you rustle up 100% natural and authentic Indian meals in a jiffy; with no chemicals, preservatives or artificial flavors. Started in 2005, iD Fresh has come a long way to become India’s largest fresh food brand. From making idly/dosa batter in a 50-sqft kitchen in Bengaluru to revolutionizing food packaging, the company is now an INR 1000 Cr brand with a presence in over 45 cities across India, US, UK and Middle East. A Harvard Business Review Case Study, the company exemplifies the merits of bringing together the best of innovation and tradition in food. Funded by Premji Invest- Azim Premji’s Investment arm and NewQuest, iD Fresh manufactures 55,000 kg of idly/dosa batter every day and delivers it to over 30,000 retail outlets. The company’s product range has grown to include a wide range of fresh ready-to-cook foods including ‘Squeeze and Fry’ Vada Batter, South Indian Filter Coffee decoction, Ragi Idly/Dosa batter, Natural Paneer and Malabar Parota among others. The company has also launched an organic product line and will soon be converting its entire operations to organic. iD has been awarded certifications from the Agricultural and Processed Food Products Export Development Authority (APEDA), National Programme for Organic Production (NPOP), United States Department of Agriculture (USDA) and Jaivik Bharat under the Food Safety and Standards Authority of India (FSSAI). iD takes pride in its home-grown manufacturing style, in ultra-hygienic factories that follow the best-in-class manufacturing processes, using state-of-the-art equipment. For the 1500+ team at iD Fresh, the mission is to ensure that healthy food doesn’t become a casualty in the maddening rush of everyday life. Because food is not just for the body, but also for the mind and soul. Eat healthy, eat iD!