Founded in early 1935, G. Zahar & Co has been the top retail destination for generations of shoppers. In an effort to reinvent the company and keep up with the changing times, G. Zahar & Co transformed into Pearl Brands in 2012 Led by a new managerial team with a fresh vision and ample experience in the retail sector in the region. The group has since repositioned itself as a chief luxury retail platform and global distributor across the GCC and Levant markets. In 2018, The Chalhoub Group and Pearl Brands SAL have agreed to merge Chalhoub Group’s two retail operations in Lebanon with Pearl Brands. Today, Pearl Brands is one of the biggest operators in Lebanon with over 50 stores across Lebanon, and aims to answer to the different needs of the luxury retail market and as such has aligned itself with brands that appeal to a host of different audiences: Christian Louboutin, Tumi, Michael Kors, Ralph Lauren, Carolina Herrera, Zahar, Kids Around, Mayoral, Secret Senses, Etam, Undiz, , Faces, L'Occitane, Culti ,Yves Rocher,MC2 and Guess. Pearl Brands manages and is invested as well in the operation of WSPR Fine Jewelry and Rewear preowned luxury fashion.