HB Group was founded in 1952 by the late Ibrahim Husni Bey, primarily as a logistics company. It diversified rapidly over the years, gradually modifying and subsequently transforming its core businesses. HB Group has achieved critical mass and continuity through a sustained period of carefully planned and managed expansion and diversification programs. It has evolved to become a pioneer importer and distributor of market leading brands in the FMCG, Fashion, Pharmaceuticals, Commodities and Fresh Fruits sectors.