Today's markets are very competitive and the speed of changing customer behavior towards different products has increased significantly. On the other hand, the proliferation of marketing and brand specialists in different companies has made the marketing competition more complicated than before. In such a market, it is very risky to make a decision without having accurate information about the latest mentality of the customer and its decision-making algorithm. AGAH is one of the largest, most experienced and oldest market research companies in Iran, which through long cooperation with the world's biggest brands (Kanter, Ipsos, Nestlé, Bot, Samsung, ...), implements their knowledge in the market research projects in Iran and has been done many successful projects in different industries for its client,