An inspirational Centre, situated in the port of Rotterdam, ICDuBo exhibits a host of the latest and most innovative sustainable construction concepts. It is the meeting place for clients, developers and suppliers who are striving towards sustainable construction solutions. The Centre is the link between theory and practice, between supply and demand. ICDuBo connects the government, clients education, knowledge institutions, advisers and manufacturers. In June 2011, ICDuBo has been open for one year and more stakeholders in construction are finding their way to the Centre. The use of and need for sustainable construction is starting to dawn on the construction sector, but the could move up a gear. We’re not there yet. We need to make a change from investment-led to operation-led development. The problem is that sustainable construction is not sexy yet. The trick is to tempt and inspire the players in construction to start working with sustainable construction. ICDuBo achieves this by suggesting that sustainable pays in many ways; their method is refreshing, solution-led, gets the visitor thinking, and ultra simple in terms of its message. A visitor to ICDuBo must be aware of the opportunities and changes that are offered by sustainable construction.