Ilya Rosenberg and Aaron Zarraga founded Sensel to bring the next generation of touch, force, and haptics technologies to computing. Having grown to ~50 team members, thousands of customers, and several large-scale enterprise clients, Sensel is enabling exciting new experiences for touchpads, displays, mobile devices, automotive interfaces, and other products that involve human interaction. Sensel’s first product, the Morph, won "Best in Show" at the SXSW 2017 Interactive Innovation Awards, was named the “Best MIDI Controller” at NAMM 2019 by MusicRadar, and has shipped to thousands of customers worldwide. The first commercially available product to incorporate Sensel’s technology, Lenovo’s ultra-thin ThinkPad X1 Titanium Yoga, was announced in January 2021. The company is currently located in Sunnyvale, California.