true[X] delivers effective advertising for on-demand, interactive media. We believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of “zero waste” advertising. true[X] provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers. Put simply, we have created the commercial break for interactive media. Originally founded in 2007, true[X] pioneered the engagement-based ad model, and is headquartered in Los Angeles and New York, with offices in Chicago, Atlanta, and Detroit. For more information, visit www.truex.com, www.facebook.com/truex.io, Google+, or follow us on Twitter @truex