We are a strategic brand consultancy on a mission to positively impact culture & commerce through a blend of art & science. We need the science of a deep insight, a strong commercial direction, a powerful framework. But we also need the art, a creative expression that makes the hairs on your neck stand proud. The strategy brought to life. It should be the spark of genius that lights-up the imagination and galvanises clients and agencies into aligned action. We are a network of eclectic individuals from all walks of life: insight, trend, advertising, graphic design, innovation, management consultancy and even client side. We’re united by a genuine passion for brands and a raging thirst for challenges. We believe in craftsmanship, in doing things properly. Through this we build solid, profitable brands. The Gild is an international consultancy business based in London, partnering with clients all over the globe.