Established in 2013, Baynounah TV is a free-to-air Emirati TV channel with a mission to reflect the daily lives of the Emirati community. A pioneer in broadcasting national and local heritage, the channel’s diverse programming covers several topics including social awareness, health, heritage, culture and religion. Baynounah TV believes that there is much to be learnt from our ancestors, and that their messages of perseverance is echoed through the channel’s content. These stories of our heritage are told in a creative and entertaining way that aims to present the past to today's generation. In addition to its diverse programmes, Baynounah TV covers the emirate of Abu Dhabi's key cultural events and festivals as the official media partner of the Cultural Programs and Heritage Festivals Committee - Abu Dhabi. Vision To be the UAE’s leading cultural and heritage channel. Mission To broadcast UAE’s culture and heritage using creative and entertaining content.