Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Partners and sister’s-in-law Sana and Safinaz are the driving force behind the label which is an all-encompassing life-style brand. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Included on the apparel side is the brand’s latest venture in retail. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. Last but definitely not the least is the designer Sana Safinaz lawn which is launched and exhibited annually during the summer season and is consistently dubbed the most successful and well received lawn collection of the year. This has been expanded over the last few years to also include independent capsule silk and Eid collections. Until recently, the duo were the sole designers for all their collections until the launch of their retail venture which has grown to include a talented and accomplished design team of its own. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan.