Aisha Steel Mills Limited (ASML) is a Group Company of Arif Habib. It is a state-of-the-art cold rolling and hot dipped galvanized rolling complex with a nameplate capacity of 700,000 metric tons per year. ASML is one of the largest private sector investments in the value added flat-rolled steel industry in Pakistan. ASML’s vision is to be a world class manufacturer in Flat-Rolled Steel Industry. The company aims to become a market leader in production of Flat Rolled Steel and grow its product portfolio along with keeping its stakeholders satisfied. Aisha Steel Mill’s corporate strategy entails producing the highest quality of products benefiting all stakeholders. The company emphasizes on transparency, building greater standards for ethical values. The company focuses on its team and believes in regular training and development of its human resource given the technologically advanced nature of ASML’s plant and machinery. There is a strong commitment for continuous improvement of each process in order to optimize efficiency. ASML was incorporated in 2005 & started its commercial operation in 2012 and it sets to become largest supplier of Flat Rolled Steel. At ASML, it is ensured that best quality product is manufactured meeting international standards and customers’ requirements. ASML serves industries in the Engineering, Automobile, and Appliances sector providing premium raw material for transformation into any number of value-added products for the domestic and export markets.