TAK Label What inspires us? Traveling the globe extensively and while the international designs and silhouettes were catchy and trendy, we always wanted to see them in Indian fabrics, prints and the myriad colours. We reinterpret cultural folktales, historic art and traditional ethnic wear in a playful and fun way. We love colors, original designs and quality. What is our purpose? We believe, traditions and festivals have been one of the most powerful medium to connect with our culture and bind us together as families, tribes or communities. Fulfilling its vision of being a brand that symbolises empowerment of rural and semi-urban worker while recognising and promoting traditional handicraft techniques that are in danger of dying out with increased industrial growth and rapid urbanisation.