JOY indulges and delights with a unique selection of men's and women's fashion, homeware and gifts that dare to be different. Rather than dictating to its customer, JOY facilities with collections that beg to be worn, styled and enjoyed freely. Born in London, the personality of JOY is as diverse and rich as its home-city, boasting eclectic products that are ultra-chic yet desirably different. With 4 stores across the UK and an exciting online retail destination, www.joythestore.com JOY has built up a stellar reputation, famous for its offering of lovingly hand-selected labels, including principal label Louche; designed-by women, for women to indulge fashion fantasies with exclusive style and vintage flair.