Ürgüp (Greek: Προκόπιο Prokópio, or Cappadocian Greek: Προκόπι Prokópi, Ottoman Turkish: Burgut Kalesi) is a town in Nevşehir province in the Cappadocia area of Central Anatolia, Turkey. It is the seat of Ürgüp District. Its population is 24,647 (2022). The town lies at an average elevation of 1,044 m (3,425 ft).
As elsewhere in Cappadocia, the centre of Ürgüp is full of lovely old stone houses clustered around a central rock formation, in this case Temenni Tepesi (Temenni Hill, Wish Hill).
Ürgüp got into the boutique-hotel movement early and as a result has a flourishing tourism industry, in part because it has more amenities than other Cappadocian destinations. It makes a good base for visiting all the main attractions of Cappadocia, including the rock-cut churches and the underground cities.
As well as tourism, Ürgüp has a thriving wine-growing industry. It also provided the setting for many episodes of the popular television series, Asmalı Konak which aired from 2002 to 2004 and was credited with kickstarting domestic tourism to Cappadocia.
Ürgüp features briefly in Philip Glazebrook's travelogue, A Journey to Kars, when he is forced to extend his stay there due to 1980 census-taking which decreed that no one could go anywhere and no transport was operating.