Refine+Focus

We enable marketing and product organizations to understand the magic inside their customers' heads and peek into their deepest desires. With powerful qualitative and quantitative processes and human-centered design, we align entire organizations around their customers’ needs. This results in a customer-centric strategy that sustains competitive advantage, builds irresistible campaigns, and crafts products that solve problems customers face in their daily lives. We help organizations reach fresh audiences without alienating existing customers. We accelerate the learning and growth in our clients’ culture. This lets them attract and retain top talent. We dig deep and make our clients more effective and more joyous. Select clients include tech, healthcare, and social leaders: Alyce, Cold-EEZE, The Kingdom of Jordan, Lincoln Financial Media, Mylan, Philips, United Nations, Habitat, and Vantage Mobility, and many other leading startups and brands. We’re 17+ years old. Born and raised in Boston. We work in the USA and across the globe: Brazil, India, Israel, Jordan, UAE, and UK.