metroMAGAZINE operates as a vision for serving Omaha's philanthropic community and the individuals, organizations and businesses. It is a component of overall vision, having added a powerful resource to the area’s original, trendsetting lifestyle, cultural and philanthropic magazine, metroMAGAZINE. They mainly work to recognize the ongoing efforts of Omaha-area businesses, organizations and individuals to better the community through their support of charitable and civic causes.