LUCY is a smart digital tool created to help you find inspiration to solve your toughest business challenges. LUCY is based on years of cutting-edge research, including the Nobel Prize for how our brains solve tough problems and leverages the fundamental realities that explain how innovation actually happens. . Once you enter, LUCY will guide you on a journey to think about your problem in new ways and then connect you with a database of winning precedents from every industry, domain, and time. Your challenge will be to get inspired by these proven ideas and figure how to use the learnings to solve your challenge today. LUCY will guide you on your innovation journey.