Passionate about digital media, I combine a strategic vision with leading edge technology to oversee digital transformation and create next generation content experiences online for media, luxury brands and talent. American born, Canadian raised and a proud British citizen, I operate in the UK on global campaigns.
The concept of ikwe [pronounced "ee'-kway"] is the culmination of 18 years of experience and a core personal belief in the power of storytelling as a means of connecting and sharing. Storytelling is central to Indigenous culture and the naming of the business 'ikwe' is a celebration of the role my heritage plays in a digital age.
In a business context, 'ikwe' is a statement of truth, transparency and commitment to clients and to consumers. Storytelling is a way to reach audiences that builds value added relationships between brands and consumers. The potential to bring brands to life in the multi-modal social web is nothing short of a revolution in marketing.
Through ikwe, I support global digital campaigns with a focus on social media, create and manage digital transformation projects to help streamline businesses and help people, brands and people brands create powerful stories online that generates real revenue.