I.E. Healthcare

Got Engagement? Technology and social media are empowering consumers, changing how they make decisions that affect their health and healthcare. The highly emotional nature of these decisions, unique to healthcare, is often not fully addressed. This provides a heightened opportunity for healthcare brands to drive lasting behavior change and create business value. i.e. healthcare is a group of marketing professionals who have joined with healthcare experts to apply consumer package goods experience to the healthcare space. We deliver lasting behavior change through innovative strategies and programs that engage people in their health and healthcare. Engagement that improves health outcomes, employee productivity and ultimately ROI. We call it ROE. Return on Engagement. - Steve Cook, Chief Marketing Officer, Co-CEO i.e., LLC steve@iehealthcare.com - Bob Isherwood, Chief Creative Dude, Co-CEO i.e., LLC bob@iehealthcare.com - David Cross, Chief Strategist i.e., LLC david@iehealthcare.com - Brandon Daniell, Chief Innovator i.e., LLC brandon@iehealthcare.com - Sam Kim, Creative i.e., LLC sam@iehealthcare.com > Announcing the formation of the Mobile Marketing Association www.mmaglobal.com mHealth Initiative. Given the rapid development of mobile health, known as mHealth, there is an opportunity to create a collaborative healthcare industry forum that is consumer-centric. If you work in the healthcare industry and are interested in getting involved in the MMA mHealth Initiative, please contact steve@iehealthcare.com for more information.