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The Truth About Search Engine Marketing: What You DON'T KNOW is Costing You, Big Time!
What is SEM, or Search Engine Marketing?If you aren't sure, that means dollars -- thousands of them, each day -- left on the table for the next guy to pocket and walk away with.
SEM, or Search Engine Marketing, is a term that's used pretty frequently. But what does it mean, and why do you need it? These days, everyone has a business website -- and I mean everyone, from the one-man startup operating out of his basement, to the megasites of billion dollar corporations. And have you noticed that the internet doesn't discriminate? If you type a phrase into Google you're just as likely to see Bargain Bill coming up on page one as you are the big corporate giants. That is because out here in cyberland, the playing field is level. Where in decades past business was strictly a dollars game and popularity contest... now, you're only as good as the technology and functions driving your website. And that gives you EVERY REASON to understand Search Engine Marketing and why it's critical to your online selling success.SEM is good, old-fashioned marketing, tailored for the web.